bram weinstein
Client
Bram Weinstein
project
Personal Brand Website
services
Web Design
role
Web Designer
timeline
3 Months
tools
Adobe Creative Suite, WIX
sports, with Bram
the problem
Before the redesign, Bram’s digital presence existed across multiple platforms without a unified hub.
Bram Weinstein’s media presence existed across multiple platforms including radio, podcast networks, and social media. However, there was no single platform that unified his brand and professional work.
This made it difficult for audiences, partners, and potential clients to:
• Discover podcast content.
• understand the
scope of his professional work.
• contact him for consulting or speaking opportunities.
A central digital hub was needed to organize this content and strengthen his personal brand.
Project Goals
The project focused on three primary goals:
Establish a Strong Personal Brand
The website needed to reflect Bram’s credibility as a sports broadcaster and media professional.
Organize Multiple Content Types
The platform had to support broadcasting, consulting, production, and speaking engagements within a clear structure.
Improve Discoverability
Visitors should be able to quickly understand Bram’s work and navigate to relevant sections.
My Role
I led the design and development of the website.
Responsibilities included:
UX structure
Conducted research to
understand audience and media consumption habits.
Information Architecture
Structured website navigation and content hierarchy.
Wireframing
Conducted research to
understand audience and media consumption habits.
UI Design
Designed visual system including typography and color palette.
Tools Used
Research & Insights
Audience behavior in sports media influenced several design decisions.
Sports audiences often access media through mobile devices while commuting or multitasking. Because of this, the website needed to:
• present information quickly
• prioritize visual credibility
• maintain a clean and scannable layout
Professional imagery and media references were incorporated to reinforce authority and trust.
Design Strategy
The design strategy focused on personal branding and credibility.
Visual Identity
A deep blue gradient background was used to evoke professionalism and align with the tone of sports broadcasting media.
Typography
Large headline typography emphasizes Bram’s name and brand identity, ensuring strong recognition.
Content Hierarchy
Large headline typography emphasizes Bram’s name and brand identity, ensuring strong recognition.
This structure mirrors how audiences and clients typically engage with media professionals.
design process
Layout Exploration
Initial layouts explored how to balance text content with media imagery. Because credibility is important for media professionals, photography was used throughout the site to reinforce real-world experience.
Section Design
Each section was designed to represent a specific aspect of Bram’s professional work.
• Broadcasting: highlights on-air media work.
• Consulting: showcases partnerships and clients.
• Production: features podcast production work.
• Speaking: promotes keynote topics and expertise.
final design
The final design presents Bram Weinstein as a multi-faceted media professional.
Key design elements include:
• strong hero branding
• media-focused imagery
• clear section hierarchy
• professional typography
• simple navigation structure
The layout allows visitors to quickly scan his experience while also exploring specific services.
outcome
The new website successfully:
• created a centralized hub for Bram’s media work.
• improved content discoverability.
• strengthened his personal brand presence.
before
after
The site successfully strengthens his personal brand and creates a professional online presence.
- Improved content discoverability.
- Stronger personal brand presentation.
- Simplified navigation.
results
The new website improved the presentation of Bram’s productions by:
- Consolidating multiple media channels into one platform.
- Improving clarity around services offered.
- Creating a stronger professional brand identity.
Key Takeaways
This project reinforced the importance of designing personal brand websites around credibility and
content organization.
Media professionals require platforms that balance storytelling, reputation,
and accessibility.
By focusing on clear hierarchy and strong visual identity, the design creates a professional and engaging experience
for visitors.