school nutrition association
Client
School Nutrition Association
project
Personal Brand Website
services
Social Media Design
role
Graphic Designer
timeline
3 Months
tools
Adobe Creative Suite, Canva
feeding minds, fueling bodies
The School Nutrition Association (SNA) advocates for nutritious meals and sound policies that support children’s health and well-being nationwide. Tasked with modernizing their digital presence, I developed a refreshed visual identity and a cohesive content strategy that speaks to school nutrition professionals, policymakers, and families alike.
Objective: To elevate the SNA’s online brand experience through vibrant, accessible design and clear, mission-driven messaging that highlights their advocacy, resources, and community support.
My approach
I developed a modular content system and applied it across print, digital, video, and social platforms:
– Established a visual hierarchy for educational resources.
– Integrated inclusive, clear, and responsive layouts.
– Aligned messaging with SNA’s advocacy goals and partner requirements.
highlights
Web Analytics: The Food Allergy Resource Center received over 1,500 views with an 83% engagement rate. The “Big Nine Major Allergens” page was a top performer.
Newsletter Campaigns: Featured in SNA SmartBrief and SN Express, reaching over 120,000 recipients with measurable click-through and engagement rates.
Social Media: Content posted on SNA platforms achieved over 1,900 impressions and continued to show growing follower counts across Twitter, Facebook, Instagram, and LinkedIn.
Print Exposure: Preview of full-page and multi-page content slated for the May/June issue of School Nutrition Magazine, targeting 26,000 subscribers.
Q1 2024 Analytics Report – Food Allergy Resource Center
Purpose:
Provide clear, digestible performance metrics to internal and external stakeholders.
Deliverables:
– PowerPoint deck design (clean, stat-forward visuals)
– Storytelling through data, focusing on actionable insights
Outcomes:
– 1,582 page views, 83% engagement rate.
– 120,000+ newsletter recipients reached across 3 platforms.
Print Collateral: School Nutrition Magazine & Conference Materials
Purpose:
Drive awareness for food allergy education via SN Magazine and SNA’s Annual National Conference.
Deliverables:
Full-page magazine ad, flyer, and 4-page article layout
Event signage, digital banners, and print-ready handouts.
Outcomes:
Consistent use of color hierarchy and icons for readability
Content adapted for parents, directors, and foodservice workers.
Social Media & Email Campaign Design
Purpose:
Drive awareness for food allergy education via SN Magazine and SNA’s Annual National Conference.
Deliverables:
Full-page magazine ad, flyer, and 4-page article layout
Event signage, digital banners, and print-ready handouts.
Outcomes:
Consistent use of color hierarchy and icons for readability
Content adapted for parents, directors, and foodservice workers.
